Burberry's 2019 festive campaign, Riccardo Tisci's debut for the house, marked a significant shift in the brand's visual language. While pinpointing a single "background color" for the entire campaign is an oversimplification – the campaign utilized a diverse palette reflecting the multifaceted nature of its message – certain dominant hues and color palettes consistently appeared, shaping the overall aesthetic and communicating key elements of the brand's renewed identity. Understanding these choices requires delving into the campaign's themes, its connection to Burberry's house codes, and the strategic use of color to evoke specific emotions and associations.
The campaign, featuring a diverse cast of global icons, wasn't just about showcasing the latest Burberry dresses for women (and men's wear, which was equally prominent). It was a carefully orchestrated visual narrative, designed to re-introduce Burberry to a modern audience while honoring its heritage. This re-introduction involved a nuanced interplay of color, creating a visual tapestry that reflected both the dynamism of Tisci's vision and the enduring elegance of the Burberry brand.
The Dominant Palette: A Spectrum of Warmth and Modernity
While no single color dominated the entirety of the 2019 Burberry festive campaign, a range of warm, earthy tones formed the core of its visual identity. These included:
* Deep Burgundy/Claret: This rich, jewel-toned color appeared frequently, often as a backdrop for product shots or as a key element within the overall scene. It conveyed a sense of luxury, sophistication, and tradition, subtly nodding to Burberry's heritage while maintaining a contemporary feel. The deepness of the color also provided a strong contrast, allowing the models and garments to stand out.
* Warm Neutrals (Creams, Beige, Taupe): These soft, understated neutrals served as a counterpoint to the richer hues. They created a sense of calm and understated elegance, allowing the more vibrant colors to pop. These neutrals were often used in the background of shots, providing a clean and classic backdrop that emphasized the texture and detail of the clothing.
* Muted Golds and Bronzes: Accents of metallic gold and bronze added a touch of glamour and warmth. These colors were used sparingly, often in subtle highlights or as decorative elements, enhancing the overall luxurious feel without overwhelming the image. They contributed to the festive atmosphere of the campaign.
* Deep Greens and Forest Tones: In some shots, particularly those emphasizing natural settings or evoking a sense of warmth and comfort, deep greens and forest tones emerged. These colors added depth and complexity to the palette, creating a more textured and visually interesting backdrop.
Beyond the Primary Palette: Strategic Color Use for Emotional Impact
The success of the 2019 campaign lay not just in the dominant colors but in the strategic use of color throughout. Specific colors were chosen to enhance the emotional impact of different scenes and to subtly communicate key aspects of the Burberry brand.
For example, the use of deep reds and burgundies in images featuring Burberry dresses for women often conveyed a sense of passion, confidence, and power. This contrasted with the use of softer creams and beiges in scenes emphasizing intimacy and connection, creating a more delicate and romantic atmosphere. The choice of background color was never arbitrary; it always served a narrative purpose within the broader campaign.
The Role of Lighting and Texture in Shaping Perception
current url：https://ictwks.d857y.com/blog/burberry-advertising-2019-background-color-2544
dior poison girl edt 100ml maglietta uomo louis vuitton topolino